Benjamin is a business consultant, coach, designer, musician, artist, and writer, living in the remote mountains of Vermont. He has 20+ years experience in tech, an educational background in the arts, ...

If you are interested in scaling your Shopify business, you will need to make adjustments based on data analytics and not assumptions. Implementing Google Analytics will give you the information you ...

Google Analytics is a crucial part of any online marketer’s toolbox. Getting analytics data starts with a proper installation of the tracking code. Thankfully, Google Tag Manager makes this process ...

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

An icon in the shape of a lightning bolt. Impact Link Just the name is intimidating to some people: Google Analytics. It might help to know that analytics is the name for the branch of mathematics ...

In a lot of ways, Google Analytics is like the eyes and ears of your website. The popular free tool automatically collects helpful data for you, so you can better understand, serve and build your ...

If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

An overview of events you can track by default and how to set up custom events in GA4, along with suggested use cases for each. Google Analytics 4 (GA4) rebuilt the platform from the ground up with a ...