Channel Factory, a global technology and data platform that maximises performance efficiency and brand suitability on YouTube, announced findings from a new study that show contextually aligned ads ...

A recent survey suggests viewers pay less attention, are less interested, and have a lower opinion of brands if they are advertised in an unsuitable context and are not relevant. AI-enabled ...

NEW YORK—A new study by Alliance for Video-Level Contextual Advertising (AVCA), an organization dedicated to funding research into the use of Artificial Intelligence (AI) for contextual advertising in ...