Auto insurance companies are some of the largest advertisers, with top brands spending upward of $1.5 billion per year, even ...

Opinions expressed by Entrepreneur contributors are their own. There’s a good chance that sometime this month you bought pizza. Think back to why you purchased from that particular restaurant. There ...

Opinions expressed by Entrepreneur contributors are their own. In their book Guerrilla Marketing Field Guide, the founder of guerrilla marketing, Jay Conrad Levinson, and his wife and business partner ...

Competitive advertising is back, with three major restaurant chains having recently debuted campaigns using direct or thinly veiled comparisons between their own brand offerings and those of rivals.

As cash-strapped diners clamor for meal deals, they still crave quality, so restaurant chains intent on proving their products’ superiority are promoting the results of taste tests in new marketing ...

WPP operates in the cyclical and highly competitive advertising industry. WPP performance deteriorates when there's a downturn, illustrated by the company performance during the pandemic and the ...

Marketing teams thrive on engaging with customers. Sometimes a little bit of fun competition can offer a great incentive for customers to engage with your brand. Consumers are individuals, and finding ...

Competitive advertising strategies should prompt healthy commercial battles and bring out the best in advertising, yet some still use advertising to confuse and mislead customers. Mexico’s unfair ...