Principles of Retailing. Retailing is a major business format in which you sell goods and services directly to end consumers. While the types of retail providers are virtually limitless, several ...

The SMCR model represents the process and phenomenon of communication. The acronym stands for source, message, channel and receiver, and this theory lays out the different components that form the net ...

It’s not hard to look back at innovation cycles to see how technology advancements have impacted how we communicate. From the pencil to the printing press to computers to the Internet, and more ...