When Coke's AI-generated Christmas ad flopped in 2024, public sentiment was nowhere near as negative as it would soon become. Co-creator behind divisive Coca-Cola ad doubles down: 'I'm super proud of ...

The beverage giant enlisted NBA legend Scottie Pippen to confront misconceptions about the recently relaunched soda brand.

North America CMO Shakir Moin explains how the soda giant is fostering hyper-personalized consumer engagement around a global ...

North America CMO Shakir Moin explains how the soda giant is fostering hyper-personalized consumer engagement around a global opportunity.

Coca-Cola, Mondelēz, and other CPG brands are turning to generative AI to produce ads in minutes and run AI-powered focus ...

Coca-Cola is embedding AI across its marketing operations, from campaign production to product experimentation.

Coca-Cola has returned with its 2025 holiday ad, once again using AI to create the campaign. This year, the company has scaled back the human presence in the commercial, featuring only animals ...

Add Yahoo as a preferred source to see more of our stories on Google. Coca-Cola released a set of new holiday ads – and two created with generative AI are bubbling up discussion on social media. The ...

Coca-Cola just revealed three new holiday ads created with generative AI. One for Coke Zero is on its YouTube page, unlisted. The comments below the video are a war zone. People hate the ad. They love ...

For all the money spent on Super Bowl ads, the goal is actually pretty simple—capture the attention of a massive audience, ...

For more than a century, Atlanta beverage giant Coca-Cola has released holiday ads that have closely shaped much of the imagery associated with Christmas. This year, some of Coca-Cola’s holiday ads ...

Add Yahoo as a preferred source to see more of our stories on Google. When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Coca-Cola It looks ...