Discover an easy everyday makeup routine perfect for both day and night! Watch as our host, with long, dark, wavy hair, ...

October always brings a gentle wave of pink, a visual reminder of strength, unity, and awareness during Breast Cancer Awareness Month. One of the most heartfelt ways the beauty community shows support ...

Makeup artist and social media star Erica Taylor joins TODAY’s Jenna Bush Hager and Sheinelle Jones to share beauty tips and techniques for a flattering look at any age, including using eyeshadow, ...

Ahead, our K-beauty experts break down the four essential Korean makeup trends to know in 2026, from fresh-faced techniques ...

Want makeup that will "give you the upper hand in defeating your male enemies"? Well check out this witty tutorial that not only does a darn fine job of demonstrating killer makeup, but reasserts ...

The holidays are over but Florida beauty lovers will get an extra holiday in April 2026. Here's where, when Ulta Beauty World will be.

May the odds be ever in your favor. Tickets to the sought-after Ulta Beauty World 2026 convention go sale today, here's when ...