B2C and B2B are two forms of commercial transactions. B2C, which stands for business-to-consumer, is a process for selling products directly to consumers. B2B, which stands for business-to-business, ...

I had a really interesting conversation with a founder this morning who said that around 70% of their sales were to consumers and that the remaining was to businesses. In the context of a pitch, they ...

Founder of Prosh Marketing, a Fractional CMO & Marketing Agency that helps Startups & SMBs build their marketing practice and go to market. The success of any business greatly relies on marketing; ...

B2B marketers are more likely than B2C marketers to apply personalization to emails and websites, according to recent research from Evergage and Researchscape International. The report was based on a ...

Business-to-consumer (B2C) marketing refers to the strategies and tactics companies use to promote their products and services directly to individual consumers. Unlike business-to-business (B2B) ...

In a hilarious 2014 television commercial for Adobe’s suite of marketing tools, a downtrodden encyclopedia publisher kicks production into high gear based on a sudden, unexpected surge of clicks.

Most business-to-consumer (B2C) content marketers say their organization made quick and effective changes in response to the COVID-19 pandemic, and they expect those changes to stay in effect for the ...

The Business-to-Consumer (B2C) model encompasses the transactions and interactions between a business and the end-users of its products or services. The essence of a B2C company lies in its focus on ...

When it comes to B2C marketing, you must unlearn what you have learned, especially with the looming economic crisis facing digital marketers. I’m a big fan of Robert Rose, the Chief Strategy Advisor ...