Even the biggest food companies categorize their offerings into difference customer segments to more effectively meet the needs of the marketplace. Segmentation helps businesses large and small market ...

Market segmentation, targeting and positioning are the three components of what is commonly known as the S-T-P strategy. Each step contributes to the development of a targeted promotional plan. The ...

Forbes contributors publish independent expert analyses and insights. I cover logistics and supply chain management. The idea behind value chain segmentation is that not all customers or consumers ...

The pandemic has been a huge reset of our times. The historical understanding of customers and their segments is undergoing change. In fact, I'm finding that new-age customers are multilayered and ...

Customer returns are reaching pandemic proportions. Increasingly, shoppers are being conditioned to return unwanted items, ‘nearly unworn’ or over-ordered clothes in a sector with already tight ...

It's official: micro-segmentation has become "a thing." Enterprise security experts are declaring that 2018 is the year they are going to do it, and do it right. The irreversible movement of critical ...