Unity's CEO Just Explained Why Google's AI Can't Replace Game Engines (And He's Right)

Unity stock is getting hammered as AI fears escalate.

Unity boss who once called out the 'idiocy' of the metaverse now says his company's new AI tech 'will enable developers to prompt full casual games into existence with …

Just a couple weeks after Google seemingly spooked game company investors with its AI-powered "world model" Project Genie, ...

Unity boss claims engine's next generative AI update will let users prompt "full casual games" into existence, just by using natural language

Unity CEO Matthew Bromberg says an update to its game engine will soon enable users to "prompt full casual games into ...
VentureBeat

How Unity Simulation Pro and Unity SystemGraph use AI to train systems

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Last week, at its AI Summit, Unity, a platform that aims to enable users ...
Pocket Gamer.Biz

Unity reveals Unity 6 and their AI-powered future of games development

Unity has been front and centre for a growing number of games developers for years now and their big bet on the implementation of AI as the way to seal the deal and power ahead has been no secret. Now ...
Forbes

Unity’s Project Barracuda Injects Generative AI Into Games To Kickstart Exponential Growth

Unity, the software company that 70% of mobile games use, is deploying generative AI in games. It’s a massive strategic play that the company’s CEO says will drive similar growth in gaming to the 2D ...
adexchanger

Unity’s AI Ad Platform Is Out Of Beta After A Complete Rebuild

If you’re a mobile platform with access to a vast amount of gaming data, well, then it’s pretty much a foregone conclusion that you’re gonna launch an AI-powered ad platform. AppLovin has Axon and now ...

Is Genie 3 a Game Engine Killer? Why Unity’s 24% Plunge Could Be a Massive Opportunity

Google DeepMind’s Genie 3 marks a shift in artificial intelligence (AI) toward always-on systems that generate and sustain interactive environments without pausing. This world model creates ...