Interactive and participatory advertising campaigns 2025 invited us to be part of the action. From sharing memories with Coca ...

Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

Explore how advocacy advertising influences public opinion on economic, political, and social issues, primarily through nonprofit and private organizations.

Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...

The new campaign is meant to convey to the world Ford's shift from a product-first to a human-first company that emphasizes aspects of Ford beyond its vehicles. Ford is launching "Ready, Set, Ford" ...

In today’s fast-paced digital world, where attention spans are short and competition is fierce, strong visuals can make or break a marketing campaign. A compelling graphic isn’t just about looking ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But ...

If you use display campaigns correctly, they can be profitable. The problem is that most people use them wrong, turn them off and then claim that “display campaigns don’t work.” This guide will show ...